How to Make Your Prospect Close Themselves

The Power of Future Pacing & Reverse Psychology

Most salespeople think persuasion is about delivering the perfect pitch.

It’s a natural assumption, to believe that if you push harder as a persuader, you get better results.

But here’s the thing: that’s not true persuasion.

The best closers don’t “convince” anyone of anything.

Instead, they guide prospects into persuading themselves.

Because here’s the trut…