How to Sell to the Brain That Actually Buys

And how to get a non-buying brain into the right mode to be ready to take action.

If you think sales is persuasion, and persuasion is convincing, you’re already losing.

Because people don’t make decisions based on logic.

They make them based on emotion—and then use logic to justify the choice they already made.

This is why the salesperson who drowns their prospect in facts, figures, and rational arguments often walks away with nothing…

W…